2X Points:
Coalition Loyalty for SMBs
2X Points is FynLoy’s flagship consumer coalition loyalty program that allows SMBs to grow together by publishing offers into a shared rewards network.
Benefits
For Partners
Differentiate your offering with coalition loyalty that drives merchant growth and retention.
For Merchants
Acquire new customers from the network while rewarding existing ones.
For Consumers
Earn unified rewards across participating businesses and redeem flexibly.
Program Options
Power Offers™ – Customer Acquisition
- Network-wide cash back offers
- Designed to attract new customers
- Pay-for-performance model
Rewards Engine™ – Retention + Marketing
- Includes Power Offers
- Points issued for every dollar spent
- Card-linked offers for existing customers
- Coupons and special offers
- Marketing tools for outreach
Consumer Experience
- Home store branding
- Unified rewards balance
- Multi-merchant earning
- Cash back, gift cards, or local redemption