Merchant Rewards:
Loyalty Programs for Merchants
FynLoy enables ISOs, payment processors, and POS platforms to reward their merchant customers with points redeemable for cash back or gift cards—through a partner-branded loyalty experience.
A B2B loyalty program that rewards merchants for:
- Processing volume
- Tenure and loyalty
- Product adoption
- Participation in programs
- Network engagement
How It Works
Partner defines earn rules
Merchants earn points automatically
Merchants redeem rewards digitally
- Cash back
- Digital gift cards
- Account credits (optional)
- White-label or co-branded
- Embedded into partner dashboards
- Real-time balances and redemption history
Relationship to 2X Points
Program
- 2X Points
- Merchant Rewards
Audience
- Consumers
- Merchants
Purpose
- Drive spend & retention
- Reduce churn & increase adoption