Connecting CPG Brands and the People Who Buy Them
Fynloy is a consumer promotions and rewards platform for CPG brands. We help brands drive trial, reward repeat buyers and build customer relationships, one verified purchase at a time.
Why Fynloy exists
Consumer products move through distributors, brokers and retailers before they reach a shopper. Once they do, the brand usually has no idea who bought them.
Retailers hold the loyalty data. Promotions go out without a way to count the shoppers they reached. Repeat purchase is a guess. Fynloy was built to close that gap: a purchase verified by receipt or code at any retailer, a reward issued automatically, and a shopper who opts in to hear from the brand.
Who we serve
CPG Brands
Launch products, verify purchases, reward shoppers and build first-party relationships.
Distributors & Brokers
Add measurable consumer promotions to every brand in the portfolio.
Retailers
Join brand-funded campaigns at no cost and give shoppers reasons to return.
How we work
Promotion technology should make growth easier, not add a project.
Our mission
Make shopper engagement measurable for every consumer brand, whatever its size and wherever it sells.
Make participation easy
Shoppers take part from a phone browser with nothing to download, at any retailer.
Make campaigns measurable
Every reward traces back to a verified purchase, reported by product, retailer and store.
Make growth flexible
Start with one pilot campaign and expand to programs across brands, retailers and markets.
What makes Fynloy different
More than a loyalty tool: promotions, verification, rewards and shopper relationships in one platform.
- Purchase-based: rewards follow verified purchases, not clicks
- Any retailer: receipts and product codes need no POS integration
- First-party: opted-in shopper data belongs to the brand
- Flexible: twenty-one campaign types, one shopper account
- Built for growth: pilot first, program second
Let’s build stronger shopper connections
Whether you are a CPG brand, a distributor, a retailer or an agency, Fynloy can help you reach the people who buy.