Referral Campaigns: Turn Buyers Into Recruiters
Your happiest shoppers already recommend you. Fynloy gives them a link, rewards both sides when the friend makes a verified purchase, and shows you exactly which referrals turned into buyers.
Why brands run referral campaigns
Retain campaigns: keep them buying.
Trusted reach
A recommendation from a friend beats any ad.
Pay on purchase
The referral reward is released when the friend's purchase is verified, not on a click.
Two new relationships
The referrer and the friend are both registered, opted-in shoppers.
Know your advocates
See who refers, how often and how well their referrals convert.
How a referral Campaigns campaign runs
From the shopper's phone browser. No app, no POS integration.
Verification and rewards
How participation is verified
- Personal referral linksEvery referral traced to its source
- Friend's verified purchaseReceipt or code before any reward
- Self-referral checksSame-household and duplicate referrals rejected
Reward options
- Friend offerA welcome coupon for the new shopper
- Referrer pointsEarned per converted referral
- Milestone giftA bigger reward at three or five referrals
Example: give $2, get $2
Goal: grow buyers of a plant-based brand through its fans. Offer: a friend gets $2 off their first verified purchase; the referrer gets $2 in points when it is approved.
- Links shared and opened
- Referred shoppers registered
- Verified first purchases from referrals
- Top referrers and conversion rate
What you would see
Illustrative example with sample data. Not an active offer.
Where referral Campaigns campaigns fit
Challenger brands
Grow through fans when media budgets are small.
Launches
Let launch buyers bring the next wave.
Loyalty tiers
Referrals as a route to VIP status.
Frequently asked questions
When is the referrer rewarded?
When the friend’s first purchase is verified and approved. Clicks and registrations alone do not trigger the reward.
How are fake referrals prevented?
Each referral needs a verified purchase, and Fynloy checks for self-referrals, shared addresses and reused receipts.
Do shoppers need to download an app?
No. Shoppers scan a QR code or open a link and take part in their phone browser. Registration, receipt upload and reward claim take under a minute.
Is POS integration required?
No. Receipt validation and product codes verify purchases at any retailer without touching the store’s systems. Retailers take part at no cost.
Who funds the rewards?
The sponsoring brand funds shopper rewards. Platform fees, campaign services and fulfilment are set out separately in your proposal.
What can we measure?
Registrations, verified purchases by product, retailer and period, rewards issued and redeemed, and repeat activity, in one dashboard. Metrics depend on the verification method chosen.
How do we start?
Tell us the products, the retailers and the goal. A pilot campaign is the fastest first step: request a pilot.
Fynloy provides promotion technology and does not provide legal advice. Campaign sponsors are responsible for the compliance of their offers, rules and marketing materials.
More ways to engage shoppers
Campaigns combine. Start with one and add the next when the results are in.
Let your buyers recruit the next ones
Choose the two rewards; we will build the links, the tracking and the verification.
Works at any participating retailer · No app download for shoppers · Start with a single pilot campaign