Sweepstakes and Instant Win Promotions That Build an Audience
Prize promotions attract attention fast. Fynloy turns that attention into registered shoppers: branded entry pages, instant-win moments, optional purchase-based bonus entries and reporting on every entrant. No purchase necessary to enter.
Why brands run prize promotions
Acquire campaigns: bring new shoppers to the product.
Attention at scale
A prize gets more shoppers to the campaign page than a discount does.
Every entrant registers
Entries are opted-in profiles you can reach after the draw.
Optional bonus entries
Reward a verified purchase with extra entries, with a free entry route always available.
Rules handled
Official rules, eligibility, entry limits and winner selection are part of the setup.
How a sweepstakes & Instant Win campaign runs
From the shopper's phone browser. No app, no POS integration.
Verification and rewards
How participation is verified
- RegistrationName, email and eligibility, with a free entry route
- Bonus-entry verificationReceipt or code for purchase-based extra entries
- Entry limitsPer person, per day, per campaign
Reward options
- Grand prize drawOne or more winners at the close
- Instant winPrizes revealed at entry, odds set in the rules
- Consolation couponEvery entrant leaves with an offer
Example: a beverage brand’s summer giveaway
Goal: grow the opted-in audience before the fall launch. Offer: enter to win a year of product; a verified purchase earns five bonus entries. No purchase necessary.
- Entries and unique entrants
- Bonus entries from verified purchases
- Instant-win prizes claimed
- Entrants opted in for future offers
What you would see
Illustrative example with sample data. Not an active offer.
Where sweepstakes & Instant Win campaigns fit
Seasonal moments
Summer, back to school, holidays, the big game.
Launch buzz
A prize draw for the first buyers of a new product.
Retail partnerships
A co-branded giveaway with a retailer or a partner brand.
Frequently asked questions
Is a purchase required to enter?
No. Every sweepstakes on Fynloy includes a free entry route. Purchase-based bonus entries are optional and the official rules state both routes clearly.
Who writes the official rules?
Each promotion has its own official rules published on the campaign page, prepared with the sponsoring brand. Read our general sweepstakes terms. Fynloy does not provide legal advice; sponsors should have their rules reviewed by counsel.
Do shoppers need to download an app?
No. Shoppers scan a QR code or open a link and take part in their phone browser. Registration, receipt upload and reward claim take under a minute.
Is POS integration required?
No. Receipt validation and product codes verify purchases at any retailer without touching the store’s systems. Retailers take part at no cost.
Who funds the rewards?
The sponsoring brand funds shopper rewards. Platform fees, campaign services and fulfilment are set out separately in your proposal.
What can we measure?
Registrations, verified purchases by product, retailer and period, rewards issued and redeemed, and repeat activity, in one dashboard. Metrics depend on the verification method chosen.
How do we start?
Tell us the products, the retailers and the goal. A pilot campaign is the fastest first step: request a pilot.
No purchase necessary to enter any Fynloy sweepstakes. Each promotion publishes its own official rules on the campaign page. Fynloy provides promotion technology and does not provide legal advice; sponsors are responsible for the compliance of their promotions.
More ways to engage shoppers
Campaigns combine. Start with one and add the next when the results are in.
Plan a prize promotion
Tell us the prize, the dates and the audience you want. We will build the entry flow, the instant-win mechanics and the rules page.
Works at any participating retailer · No app download for shoppers · Start with a single pilot campaign