Turn Product Trial Into a Verified First Purchase
Trial campaigns give a hesitant shopper a reason to buy once, verify that they did, and keep the conversation going so the first purchase is not the last one.
Why brands run trial campaigns
Acquire campaigns: bring new shoppers to the product.
Move the undecided shopper
A clear offer tips the decision at the shelf or in the cart.
Target the right category
Run the offer on the products and retailers where trial matters most.
Reward actual trial
The reward is released on a verified purchase, not on a form fill.
Ask what they thought
Invite feedback after trial and use it for the next campaign.
How a product Trial campaign runs
From the shopper's phone browser. No app, no POS integration.
Verification and rewards
How participation is verified
- Receipt uploadAny retailer, checked automatically
- Product codePrinted on pack or on a trial-size sticker
- First-time rulesLimit the offer to one trial per household
Reward options
- Trial rebatePart or all of the price back
- Next-purchase couponA reason to buy the full size
- PointsStart a loyalty balance with the first buy
Example: a personal-care brand trials a travel size
Goal: get first-time buyers in drug and online. Offer: buy the travel size, upload the receipt, get the full price back as a coupon on the full size.
- Trial purchases verified by channel
- Full-size coupons redeemed
- Feedback responses collected
- New shoppers opted in
What you would see
Illustrative example with sample data. Not an active offer.
Where product Trial campaigns fit
Trial sizes and samples
Convert the sample into a verified full-size purchase.
Competitive switch
Give a competitor's buyer a low-risk reason to try yours.
Premium tier
Move a current buyer up to the premium line.
Frequently asked questions
How do we stop repeat claims on a trial offer?
Claim limits are part of the campaign rules: one trial per shopper, matched on registration details and receipt data.
Can the reward depend on feedback?
Yes. A campaign can issue a smaller reward on purchase and a second one when the shopper answers a short feedback question.
Do shoppers need to download an app?
No. Shoppers scan a QR code or open a link and take part in their phone browser. Registration, receipt upload and reward claim take under a minute.
Is POS integration required?
No. Receipt validation and product codes verify purchases at any retailer without touching the store’s systems. Retailers take part at no cost.
Who funds the rewards?
The sponsoring brand funds shopper rewards. Platform fees, campaign services and fulfilment are set out separately in your proposal.
What can we measure?
Registrations, verified purchases by product, retailer and period, rewards issued and redeemed, and repeat activity, in one dashboard. Metrics depend on the verification method chosen.
How do we start?
Tell us the products, the retailers and the goal. A pilot campaign is the fastest first step: request a pilot.
Fynloy provides promotion technology and does not provide legal advice. Campaign sponsors are responsible for the compliance of their offers, rules and marketing materials.
More ways to engage shoppers
Campaigns combine. Start with one and add the next when the results are in.
Give shoppers a reason to try
Pick the product and the retailers; we will build the offer, the verification and the follow-up.
Works at any participating retailer · No app download for shoppers · Start with a single pilot campaign