CPG Promotions for Every Stage of the Shopper Journey
Twenty-one campaign and service types across four objectives. Find the one that fits your goal, and launch a branded promotion with verified purchases, digital rewards and reporting by retailer.
Acquire: Bring new shoppers to the product.
Trial, launches, rebates and prize promotions that turn attention into a first verified purchase.
Sweepstakes & Instant Win
No purchase necessary. Official rules included.
Engage: Reward the purchase itself.
Codes, QR packaging, receipts and coupons that connect every purchase to a reward and a registered shopper.
Card-Linked Offers
Zero-friction redemption. Verified by the transaction.
Retain: Keep them buying.
Loyalty, birthdays, referrals and feedback that turn one purchase into a relationship.
Activate Retail: Win at the shelf.
In-store activations, store staff incentives, multi-brand bundles and seasonal pushes, measured by store.
A campaign, start to finish
Set it up once; Fynloy runs the loop.
Your campaign idea, our platform
Have a promotion that does not fit a template? Fynloy can run custom registration flows, verification rules, reward rules and integrations.
Frequently asked questions
Which campaign should we start with?
Match the objective. New product or new region: a rebate or trial campaign. Repeat purchase: buy and earn. Retail partnership: a retail activation. Not sure: a pilot, and we will recommend one.
Can campaigns be combined?
Yes. A launch rebate can feed a loyalty balance, a sweepstakes can issue a consolation coupon, and a seasonal campaign can run inside a loyalty program. Shoppers keep one account across all of them.
Do shoppers need to download an app?
No. Shoppers scan a QR code or open a link and take part in their phone browser. Registration, receipt upload and reward claim take under a minute.
Is POS integration required?
No. Receipt validation and product codes verify purchases at any retailer without touching the store’s systems. Retailers take part at no cost.
Who funds the rewards?
The sponsoring brand funds shopper rewards. Platform fees, campaign services and fulfilment are set out separately in your proposal.
What can we measure?
Registrations, verified purchases by product, retailer and period, rewards issued and redeemed, and repeat activity, in one dashboard. Metrics depend on the verification method chosen.
How do we start?
Tell us the products, the retailers and the goal. A pilot campaign is the fastest first step: request a pilot.
Fynloy provides promotion technology and does not provide legal advice. Campaign sponsors are responsible for the compliance of their offers, rules and marketing materials.
Ready to launch your next promotion?
Find the right campaign, reach your shoppers, reward verified purchases. Start with one pilot.