Multi-Brand Promotions: One Campaign Across the Portfolio
Chips and salsa. Cereal and milk. A brand family in one offer. Multi-brand promotions reward a basket of participating products in one campaign, with the cost and the results split by brand.
Why brands run multi-brand promotions
Activate Retail campaigns: win at the shelf.
Bigger baskets
Reward two products together and both move.
Shared budget
Two brands, or two business units, fund one campaign.
One receipt proves the basket
Receipt validation sees every item at once.
Results by brand
Each participating brand sees its own contribution.
How a multi-Brand Promotions campaign runs
From the shopper's phone browser. No app, no POS integration.
Verification and rewards
How participation is verified
- Receipt basket checkAll qualifying items on one receipt
- Codes from each productEnter one code per participating brand
- Combination rulesAny two of five, or one from each family
Reward options
- Basket rebateMoney back when the combination is verified
- Cross-brand couponBuy brand A, get a coupon for brand B
- Joint prize drawShared sweepstakes, no purchase necessary
Example: chips plus salsa, $2 back
Goal: lift two brands in the same aisle. Offer: buy one bag of chips and one jar of salsa from the participating brands on one receipt, get $2 back.
- Qualifying baskets verified
- Purchases attributed to each brand
- Reward cost split by brand
- Shoppers shared between the brands
What you would see
Illustrative example with sample data. Not an active offer.
Where multi-Brand Promotions campaigns fit
Complementary brands
Products that are used together.
Portfolio companies
A family of brands under one promotion.
Distributor programs
Several brands in a distributor's catalogue, one campaign.
Frequently asked questions
How is the cost shared?
Reward funding is split according to the agreement between the participating brands, and reporting shows each brand’s verified units so the split can be reconciled.
Does each brand see the other's data?
Each brand sees its own verified purchases and the shared campaign totals. Shopper data is shared only as the campaign’s consent language allows.
Do shoppers need to download an app?
No. Shoppers scan a QR code or open a link and take part in their phone browser. Registration, receipt upload and reward claim take under a minute.
Is POS integration required?
No. Receipt validation and product codes verify purchases at any retailer without touching the store’s systems. Retailers take part at no cost.
Who funds the rewards?
The sponsoring brand funds shopper rewards. Platform fees, campaign services and fulfilment are set out separately in your proposal.
What can we measure?
Registrations, verified purchases by product, retailer and period, rewards issued and redeemed, and repeat activity, in one dashboard. Metrics depend on the verification method chosen.
How do we start?
Tell us the products, the retailers and the goal. A pilot campaign is the fastest first step: request a pilot.
Fynloy provides promotion technology and does not provide legal advice. Campaign sponsors are responsible for the compliance of their offers, rules and marketing materials.
More ways to engage shoppers
Campaigns combine. Start with one and add the next when the results are in.
Promote the portfolio together
Tell us the products and the combination. We will build one campaign with a report for every brand.
Works at any participating retailer · No app download for shoppers · Start with a single pilot campaign