Seasonal Promotions: Key Moments, Measured
The big game, back to school, summer, the holidays. Seasonal campaigns put an offer on the moment when your category sells most, verify the purchases it drives and keep the shoppers it brings in after the season ends.
Why brands run seasonal campaigns
Activate Retail campaigns: win at the shelf.
Sell when demand peaks
An offer on the moment the category is already moving.
Win the seasonal display
Give retailers a measurable reason to feature you.
Keep the seasonal buyer
Register them in season; reach them in the next one.
Compare year on year
Verified purchases per season, retailer and region.
How a seasonal Promotions campaign runs
From the shopper's phone browser. No app, no POS integration.
Verification and rewards
How participation is verified
- Receipt with dateOnly purchases inside the window qualify
- Seasonal pack codesUnique codes on limited-edition packaging
- Seasonal display QRScan at the seasonal end-cap
Reward options
- Seasonal sweepstakesA prize tied to the moment, no purchase necessary
- Post-season couponThe reward that works after the holiday
- Gift with purchaseA seasonal extra, claimed online
Example: a game-day snack promotion
Goal: win the game-day display and keep the buyers. Offer: buy two participating snacks in the two weeks before the game, upload the receipt, enter to win a home-theatre package; every entrant gets a $1 coupon for later.
- Verified purchases inside the window
- Entries and entrants
- Post-season coupons redeemed
- Seasonal buyers still active 90 days later
What you would see
Illustrative example with sample data. Not an active offer.
Where seasonal Promotions campaigns fit
Holiday windows
Thanksgiving, winter holidays, Easter, Halloween.
Events
The big game, awards night, back to school.
Weather seasons
Summer beverages, winter comfort food, allergy season.
Frequently asked questions
How early should a seasonal campaign be set up?
Six to eight weeks before the window if packaging carries a code or QR; two to three weeks for a receipt-only campaign with existing packaging.
Can we reuse the campaign next year?
Yes. The campaign, the audience and the reporting carry over, so next season starts with last season’s shoppers.
Do shoppers need to download an app?
No. Shoppers scan a QR code or open a link and take part in their phone browser. Registration, receipt upload and reward claim take under a minute.
Is POS integration required?
No. Receipt validation and product codes verify purchases at any retailer without touching the store’s systems. Retailers take part at no cost.
Who funds the rewards?
The sponsoring brand funds shopper rewards. Platform fees, campaign services and fulfilment are set out separately in your proposal.
What can we measure?
Registrations, verified purchases by product, retailer and period, rewards issued and redeemed, and repeat activity, in one dashboard. Metrics depend on the verification method chosen.
How do we start?
Tell us the products, the retailers and the goal. A pilot campaign is the fastest first step: request a pilot.
Fynloy provides promotion technology and does not provide legal advice. Campaign sponsors are responsible for the compliance of their offers, rules and marketing materials.
More ways to engage shoppers
Campaigns combine. Start with one and add the next when the results are in.
Own the next seasonal moment
Tell us the season and the products. We will have the campaign ready for the window.
Works at any participating retailer · No app download for shoppers · Start with a single pilot campaign