Product Code Promotions: A Code on Pack, a Reward in Hand
Print a unique code on or in the pack. The shopper enters it on the campaign page and Fynloy verifies the unit, issues the reward and records the purchase. No receipt, no app, no integration.
Why brands use product codes
Engage campaigns: reward the purchase itself.
Verification without a receipt
The code proves the unit was bought and opened.
Unit-level data
Know which SKUs, batches and regions are being redeemed.
Works in every channel
Online, in store, in a subscription box: the code travels with the product.
Fraud resistant
Each code redeems once; invalid and reused codes are rejected.
How a product Codes campaign runs
From the shopper's phone browser. No app, no POS integration.
Verification and rewards
How participation is verified
- Unique product codesGenerated per unit, printed on pack or under the cap
- QR with embedded codeOne scan, no typing
- Single useReused and guessed codes are rejected
Reward options
- Points per unitEvery code adds to a balance
- Instant couponA discount on the next purchase
- Prize entryEach code enters a draw, with a free entry route
Example: a code under the cap
Goal: engage buyers of a sports drink across convenience and online. Offer: every code under the cap earns 50 points; 500 points unlock a free case.
- Codes printed, entered and redeemed
- Redemptions by SKU and region
- Points issued and rewards unlocked
- Shoppers registered through codes
What you would see
Illustrative example with sample data. Not an active offer.
Where product Codes campaigns fit
Under the cap, inside the box
Codes the shopper finds after purchase.
E-commerce and subscription
Verification where there is no retailer receipt.
Batch and region tracking
Learn which production runs reach which shoppers.
Frequently asked questions
How are codes printed?
Fynloy supplies a code file for your packaging printer or co-packer, in the format they need, with checksum protection against guessing.
Can codes and receipts run in the same campaign?
Yes. Many campaigns accept either, so shoppers of older packaging without codes can still take part with a receipt.
Do shoppers need to download an app?
No. Shoppers scan a QR code or open a link and take part in their phone browser. Registration, receipt upload and reward claim take under a minute.
Is POS integration required?
No. Receipt validation and product codes verify purchases at any retailer without touching the store’s systems. Retailers take part at no cost.
Who funds the rewards?
The sponsoring brand funds shopper rewards. Platform fees, campaign services and fulfilment are set out separately in your proposal.
What can we measure?
Registrations, verified purchases by product, retailer and period, rewards issued and redeemed, and repeat activity, in one dashboard. Metrics depend on the verification method chosen.
How do we start?
Tell us the products, the retailers and the goal. A pilot campaign is the fastest first step: request a pilot.
Fynloy provides promotion technology and does not provide legal advice. Campaign sponsors are responsible for the compliance of their offers, rules and marketing materials.
More ways to engage shoppers
Campaigns combine. Start with one and add the next when the results are in.
Put a reward on every pack
Tell us the SKUs and the packaging run. We will generate the codes and build the redemption flow.
Works at any participating retailer · No app download for shoppers · Start with a single pilot campaign