SMS Marketing: Text to Join, Rewards by Text
Shoppers text a keyword or scan a QR code to join, confirm their opt-in, and receive rewards, codes and payout confirmations by SMS. Opt-in offer campaigns then bring them back, with consent and compliance built into every flow.
Why brands add SMS
Engage campaigns: reward the purchase itself.
The channel shoppers open
A text is read in minutes; an email may never be.
Enrolment from anywhere
A keyword on pack, a QR code on the shelf, a link in an ad.
Rewards delivered by text
Reward links, codes and payout confirmations arrive by SMS.
Compliance built in
Consent, frequency, STOP and HELP language on every enrolment flow.
How SMS enrollment runs
From the shopper's phone browser. No app, no POS integration.
Verification and rewards
How participation is verified
- Keyword enrolmentDouble opt-in with the consent language required
- QR to textA scan pre-fills the keyword
- Receipt or codeFor purchase-based offers
Reward options
- Reward links by textVenmo, PayPal, gift card or prepaid card
- Codes and couponsDelivered and redeemed from the message
- Payout confirmationsThe shopper knows the moment they are paid
Example: text SNACK to join
Goal: build an opted-in list for a snack brand sold in convenience. Offer: text SNACK, confirm, upload a receipt and get $2 by reward link; two offers a month afterwards.
- Keyword joins and confirmed opt-ins
- Rewards delivered by text and claimed
- Offer campaigns sent and redeemed
- Opt-outs and list health
What you would see
Illustrative example with sample data. Not an active offer.
Where SMS fits
On-pack keyword
Text to join printed on the product.
Reward delivery
Payouts and codes sent where shoppers see them.
Opt-in offers
Seasonal and loyalty offers to the list.
Frequently asked questions
What consent language is shown?
Every enrolment form and keyword flow states the opt-in, the expected message frequency, that message and data rates may apply, and that shoppers can reply STOP to opt out or HELP for help. The SMS terms are linked from every flow, the footer and the privacy policy.
Are mobile numbers shared?
No. Mobile numbers and opt-in data are used for the campaigns the shopper joined and are not sold or shared for third-party marketing.
Do shoppers need to download an app?
No. Shoppers scan a QR code or open a link and take part in their phone browser. Registration, receipt upload and reward claim take under a minute.
Is POS integration required?
No. Receipt validation and product codes verify purchases at any retailer without touching the store’s systems. Retailers take part at no cost.
Who funds the rewards?
The sponsoring brand funds shopper rewards. Platform fees, campaign services and fulfilment are set out separately in your proposal.
What can we measure?
Registrations, verified purchases by product, retailer and period, rewards issued and redeemed, and repeat activity, in one dashboard. Metrics depend on the verification method chosen.
How do we start?
Tell us the products, the retailers and the goal. A pilot campaign is the fastest first step: request a pilot.
Fynloy provides promotion technology and does not provide legal advice. Campaign sponsors are responsible for the compliance of their offers, rules and marketing materials.
More ways to engage shoppers
Campaigns combine. Start with one and add the next when the results are in.
Put your offers in the one channel that gets opened
Choose a keyword and a first offer. We will set up the enrolment flow, the consent language and the reward delivery.
Works at any participating retailer · No app download for shoppers · Start with a single pilot campaign