A Brand Loyalty Program That Works at Every Retailer
Retailers run loyalty for the store. Fynloy runs loyalty for the brand: one points balance across every retailer, tiers that reward the best buyers, and a shopper relationship the brand owns.
Why brands need their own loyalty program
Retain campaigns: keep them buying.
Retail loyalty is not brand loyalty
A store card rewards the store. Your best buyers are invisible to you.
One balance, every channel
Purchases at any retailer earn toward the same account.
Tiers for the top buyers
Recognise VIPs with better rewards, early access and perks.
Data you keep
Purchase history and preferences belong to the brand, with the shopper's permission.
How a brand Loyalty & VIP campaign runs
From the shopper's phone browser. No app, no POS integration.
Verification and rewards
How participation is verified
- Receipt uploadAny retailer, every purchase
- Product codesOn pack, for channels without receipts
- QR on packScan to earn in seconds
Reward options
- PointsEarned per verified purchase, with multipliers for tiers
- VIP perksEarly access, exclusive products, bigger rewards
- MilestonesBirthday, anniversary and streak rewards
Example: one brand, three retailers, one balance
A shopper buys at a grocery chain on Monday and a drug store on Friday. Both receipts earn points in the same brand account. At gold tier, they get double points and a monthly VIP coupon.
- Members and active members
- Verified purchases per member
- Tier distribution and movement
- Rewards redeemed and repeat rate
What you would see
Illustrative example with sample data. Not an active offer.
Where brand Loyalty & VIP campaigns fit
Multi-retailer brands
Reward buyers you cannot see through retail data.
Portfolio brands
One program across every product in the range.
High-frequency categories
Beverages, snacks, pet, personal care.
Frequently asked questions
How is this different from a retailer loyalty card?
A retailer card rewards shopping at that store. A Fynloy brand program rewards buying your product anywhere, and the relationship and the data belong to the brand.
Can a loyalty program start as a pilot?
Yes. Many brands start with a single buy-and-earn campaign and keep the balances when they expand into a full program.
Do shoppers need to download an app?
No. Shoppers scan a QR code or open a link and take part in their phone browser. Registration, receipt upload and reward claim take under a minute.
Is POS integration required?
No. Receipt validation and product codes verify purchases at any retailer without touching the store’s systems. Retailers take part at no cost.
Who funds the rewards?
The sponsoring brand funds shopper rewards. Platform fees, campaign services and fulfilment are set out separately in your proposal.
What can we measure?
Registrations, verified purchases by product, retailer and period, rewards issued and redeemed, and repeat activity, in one dashboard. Metrics depend on the verification method chosen.
How do we start?
Tell us the products, the retailers and the goal. A pilot campaign is the fastest first step: request a pilot.
Fynloy provides promotion technology and does not provide legal advice. Campaign sponsors are responsible for the compliance of their offers, rules and marketing materials.
More ways to engage shoppers
Campaigns combine. Start with one and add the next when the results are in.
Own the loyalty of your best buyers
Start with one campaign, keep the balances, and grow it into a program.
Works at any participating retailer · No app download for shoppers · Start with a single pilot campaign