Launch a Product and Meet the People Who Buy It
Getting on the shelf is the first half. Fynloy handles the second: a launch campaign that rewards the first purchase, verifies it, and registers the shopper so your second message has somewhere to go.
What a launch campaign adds to a launch
Acquire campaigns: bring new shoppers to the product.
A reason to pick it up
A QR code on pack or display promises a reward for trying the new product.
Proof it was bought
Receipt or code verification tells you the launch moved, by retailer and by week.
A list of launch buyers
Every verified buyer opts in, so the follow-up offer reaches people who already tried it.
Numbers for the retail review
Participation and verified purchases you can take back to the buyer.
How a new Product Launch campaign runs
From the shopper's phone browser. No app, no POS integration.
Verification and rewards
How participation is verified
- QR on pack or displayOne scan opens the campaign
- Receipt uploadWorks at every retailer that stocks the launch
- Product codeUnique codes on launch packaging
Reward options
- Launch rebateMoney back on the first purchase
- Second-purchase couponThe reward that makes the repeat buy
- Sweepstakes entryA prize draw for launch buyers, no purchase necessary
Example: a snack brand launches a new multi-pack
Goal: first purchases in mass and convenience during the eight-week launch. Offer: scan the pack, upload the receipt, get a $2 coupon on the next multi-pack.
- Scans by retailer and store
- Verified first purchases per week
- Second-purchase coupons redeemed
- Launch buyers opted in
What you would see
Illustrative example with sample data. Not an active offer.
Where new Product Launch campaigns fit
Line extension
A new flavor, size or format of a known brand.
New category entry
A brand moving into a category it has not sold in before.
Regional roll-out
Prove velocity in one region before the national buy.
Frequently asked questions
When should the campaign go live?
With the product. Packaging with the QR code should be in the first shipment, and the campaign page is ready before the first store receives it.
Can we see results by retailer?
Yes. Verified purchases are tied to the retailer on the receipt, so you can see which chains and which stores are moving the launch.
Do shoppers need to download an app?
No. Shoppers scan a QR code or open a link and take part in their phone browser. Registration, receipt upload and reward claim take under a minute.
Is POS integration required?
No. Receipt validation and product codes verify purchases at any retailer without touching the store’s systems. Retailers take part at no cost.
Who funds the rewards?
The sponsoring brand funds shopper rewards. Platform fees, campaign services and fulfilment are set out separately in your proposal.
What can we measure?
Registrations, verified purchases by product, retailer and period, rewards issued and redeemed, and repeat activity, in one dashboard. Metrics depend on the verification method chosen.
How do we start?
Tell us the products, the retailers and the goal. A pilot campaign is the fastest first step: request a pilot.
Fynloy provides promotion technology and does not provide legal advice. Campaign sponsors are responsible for the compliance of their offers, rules and marketing materials.
More ways to engage shoppers
Campaigns combine. Start with one and add the next when the results are in.
Launching something this year?
Start the campaign with the first shipment and know who bought it by the end of week one.
Works at any participating retailer · No app download for shoppers · Start with a single pilot campaign