Birthday Rewards That Arrive on the Day, Automatically
A reward on a shopper's birthday is the easiest message you will ever send and one of the most welcome. Fynloy collects the date at registration, issues the reward on the day and tracks the redemption.
Why brands run birthday rewards
Retain campaigns: keep them buying.
A message people want
A birthday reward is personal without being intrusive.
Set once, runs all year
The reward goes out automatically for every registered shopper.
A reason to come back
A birthday coupon is a visit you would not otherwise have had.
Better registrations
Asking for a birthday improves the data you hold on every shopper.
How a birthday Rewards campaign runs
From the shopper's phone browser. No app, no POS integration.
Verification and rewards
How participation is verified
- Registration dateCollected once, with the shopper's consent
- Single-use rewardValid for the birthday month
- Optional purchase checkFor rewards tied to a buy
Reward options
- Free productA gift on the brand
- Birthday couponMoney off during the birthday month
- Bonus pointsDouble points on birthday purchases
Example: a free pint on your birthday
Goal: keep registered buyers of an ice-cream brand engaged year-round. Offer: a coupon for a free pint, valid all birthday month at participating stores.
- Birthday rewards issued per month
- Redemption rate and time to redeem
- Purchases in the birthday month vs. a normal month
- Registrations with a birthday on file
What you would see
Illustrative example with sample data. Not an active offer.
Where birthday Rewards campaigns fit
Loyalty programs
The simplest perk to add to any tier.
Treat categories
Ice cream, confectionery, beverages, beauty.
Family brands
Rewards for the shopper or for their children, with consent.
Frequently asked questions
What if we do not have birthdays for existing members?
Fynloy can ask for the date in a one-time message with a small reward for completing it.
Can the reward be redeemed without a purchase?
Yes. A free product coupon needs no receipt; a bonus-points reward is tied to a verified purchase. You choose per campaign.
Do shoppers need to download an app?
No. Shoppers scan a QR code or open a link and take part in their phone browser. Registration, receipt upload and reward claim take under a minute.
Is POS integration required?
No. Receipt validation and product codes verify purchases at any retailer without touching the store’s systems. Retailers take part at no cost.
Who funds the rewards?
The sponsoring brand funds shopper rewards. Platform fees, campaign services and fulfilment are set out separately in your proposal.
What can we measure?
Registrations, verified purchases by product, retailer and period, rewards issued and redeemed, and repeat activity, in one dashboard. Metrics depend on the verification method chosen.
How do we start?
Tell us the products, the retailers and the goal. A pilot campaign is the fastest first step: request a pilot.
Fynloy provides promotion technology and does not provide legal advice. Campaign sponsors are responsible for the compliance of their offers, rules and marketing materials.
More ways to engage shoppers
Campaigns combine. Start with one and add the next when the results are in.
Say happy birthday with a reward
Set it up once; it runs for every registered shopper, every year.
Works at any participating retailer · No app download for shoppers · Start with a single pilot campaign