Retail Activation: In-Store Promotions You Can Measure
Displays, shelf talkers, demos and retailer events reach shoppers at the point of decision. Fynloy connects them to a campaign page, so every in-store moment ends in a verified purchase and a registered shopper, with results by store.
Why brands activate retail with Fynloy
Activate Retail campaigns: win at the shelf.
Measure the display
Know which stores and which displays produced verified purchases.
Shelf to phone in one scan
A QR code on the display opens the offer in the shopper's browser.
Nothing for the retailer to install
Retailers take part at no cost and with no POS work.
Results for the buyer meeting
Store-level participation you can show the retailer.
How a retail Activation campaign runs
From the shopper's phone browser. No app, no POS integration.
Verification and rewards
How participation is verified
- Receipt with store detailStore number read from the receipt
- Store-specific QR codesOne code per location or display
- Product codesFor in-store-only packs
Reward options
- Store couponRedeemed in the same chain
- Gift with purchaseClaimed after verification
- In-store prize drawPer store or per region, no purchase necessary
Example: an end-cap in 120 stores
Goal: prove an end-cap program to a grocery buyer. Offer: scan the display, buy two items, upload the receipt, get $3 off the next shop at that chain.
- Scans and verified purchases per store
- Stores above and below plan
- Coupons redeemed in the chain
- Shoppers registered per store
What you would see
Illustrative example with sample data. Not an active offer.
Where retail Activation campaigns fit
End-caps and displays
Measure the display program store by store.
Demos and sampling
Turn a tasting into a verified purchase.
Retailer events
Anniversary sales, grand openings, category weeks.
Frequently asked questions
Does the retailer need to do anything?
Only place the materials. Participation is free for retailers and requires no POS integration. See Fynloy for Retailers.
Can we compare stores?
Yes. Verified purchases carry the store from the receipt or the display code, so reporting shows every participating location.
Do shoppers need to download an app?
No. Shoppers scan a QR code or open a link and take part in their phone browser. Registration, receipt upload and reward claim take under a minute.
Is POS integration required?
No. Receipt validation and product codes verify purchases at any retailer without touching the store’s systems. Retailers take part at no cost.
Who funds the rewards?
The sponsoring brand funds shopper rewards. Platform fees, campaign services and fulfilment are set out separately in your proposal.
What can we measure?
Registrations, verified purchases by product, retailer and period, rewards issued and redeemed, and repeat activity, in one dashboard. Metrics depend on the verification method chosen.
How do we start?
Tell us the products, the retailers and the goal. A pilot campaign is the fastest first step: request a pilot.
Fynloy provides promotion technology and does not provide legal advice. Campaign sponsors are responsible for the compliance of their offers, rules and marketing materials.
More ways to engage shoppers
Campaigns combine. Start with one and add the next when the results are in.
Make the next display measurable
Tell us the chain and the stores. We will build the campaign and the store-level report.
Works at any participating retailer · No app download for shoppers · Start with a single pilot campaign