Buy and Earn: Reward the Purchases That Add Up
Set a milestone, reward the shopper who reaches it. Buy and earn campaigns turn repeat purchases into points, coupons or gift cards, verified at any retailer and tracked in one balance.
Why brands run buy and earn
Engage campaigns: reward the purchase itself.
Reward the second and third purchase
Milestones move a trial buyer into a habit.
Grow the basket
Buy two, earn more: reward quantity as well as frequency.
Works across retailers
Purchases at different stores count toward the same balance.
See purchase frequency
Know how often verified buyers come back, by product and period.
How a buy & Earn Rewards campaign runs
From the shopper's phone browser. No app, no POS integration.
Verification and rewards
How participation is verified
- Receipt uploadEach purchase verified, quantities read from the receipt
- Product codesOne code per unit for exact counts
- Earning rulesCaps per day, per period and per product
Reward options
- PointsEarned per purchase, redeemed at milestones
- Milestone couponBuy three, get the fourth free
- Gift cardA digital gift card at a larger milestone
Example: buy three, get $5 back
Goal: raise purchase frequency on a household staple. Offer: three verified purchases in 90 days earn a $5 digital gift card; purchases at any grocery or mass retailer count.
- Shoppers enrolled and active
- Purchases verified per shopper
- Milestones reached and rewards issued
- Average purchases per enrolled shopper
What you would see
Illustrative example with sample data. Not an active offer.
Where buy & Earn Rewards campaigns fit
Household staples
Reward the weekly buy and lift frequency.
Multi-pack and bundles
Credit extra for larger quantities.
Cross-range
Count purchases across your whole range toward one milestone.
Frequently asked questions
Do purchases at different retailers count together?
Yes. Receipt validation ties the purchase to the product, not to the store, so a shopper can earn at grocery one week and convenience the next.
Can a balance carry across campaigns?
Yes. Points can live in a brand loyalty program that outlasts any single campaign. See Brand Loyalty & VIP.
Do shoppers need to download an app?
No. Shoppers scan a QR code or open a link and take part in their phone browser. Registration, receipt upload and reward claim take under a minute.
Is POS integration required?
No. Receipt validation and product codes verify purchases at any retailer without touching the store’s systems. Retailers take part at no cost.
Who funds the rewards?
The sponsoring brand funds shopper rewards. Platform fees, campaign services and fulfilment are set out separately in your proposal.
What can we measure?
Registrations, verified purchases by product, retailer and period, rewards issued and redeemed, and repeat activity, in one dashboard. Metrics depend on the verification method chosen.
How do we start?
Tell us the products, the retailers and the goal. A pilot campaign is the fastest first step: request a pilot.
Fynloy provides promotion technology and does not provide legal advice. Campaign sponsors are responsible for the compliance of their offers, rules and marketing materials.
More ways to engage shoppers
Campaigns combine. Start with one and add the next when the results are in.
Reward the purchases that add up
Choose the milestone and the reward. We will handle verification, balances and payout.
Works at any participating retailer · No app download for shoppers · Start with a single pilot campaign