Local Spend That Keeps Coming Back
Shop-local programs for cities, downtown districts and business improvement districts. Residents earn at local merchants, and the city sees local spend and can run seasonal or event-based pushes.
Local dollars leave town without a reason to stay.
Cities and districts invest in local business, but cannot easily see whether residents are choosing it. A shop-local program gives residents a reason to spend close to home, and gives the city the numbers.
- A reason for residents to choose local merchants
- Local spend you can see, not estimate
- Seasonal and event pushes you can run yourself
How the program works
One program for the whole district, run in the city's name.
No app for members
Members join free in their phone browser and link a card or scan a receipt.
Launch the program
Name it, set the rewards and open it to participating local businesses.
Enroll local merchants
Businesses join, from the corner shop to the restaurant row.
Residents link a card or scan a receipt
They earn points at any participating local business.
Redeem at any other participating business
Points spent at one merchant bring customers to the next.
Local Spend That Keeps Coming Back
2X Points, the coalition rewards network powered by Fynloy. Each local merchant that joins adds a reason for residents to shop in town.
- Payment providers, ISOs, cities, organizations
Networks bring merchants
Launch a branded loyalty program and enroll your merchants in the 2X Points network.
- They give
- Merchants and their customer reach
- They get
- A branded program, merchant retention, network reporting
- Shoppers (members)
Members join
Shoppers join free in their phone browser, link a Visa or Mastercard credit or debit card or scan a receipt, and earn at every participating merchant.
- They give
- Opt-in and verified purchases
- They get
- Points, cash back, gift cards and reward links
- CPG brands
Brands fund offers
Put funded offers in front of a verified, engaged member audience across the network.
- They give
- Funded offers
- They get
- Verified purchases and first-party shopper data
- Merchants and the network
The network grows
Members come back more often, merchants see repeat visits, and networks keep their merchants longer. More merchants and brands join.
- They give
- Participation in the network
- They get
- Repeat visits and new customers
See local spend
A sample dashboard for a city or downtown district program.
- Local merchants taking part
- Resident members and visits
- Seasonal and event campaign results
Network dashboard
Illustrative sample. Not real program data.
Example: “Shop Downtown Rewards”
A city launches Shop Downtown Rewards. Residents link a card or scan a receipt at any participating local business, earn points, and redeem them at any other participating business.
- Earn at one business, redeem at another
- Holiday and event-week bonus points
- A district-wide report for the city
Launch a pilot program
Tell us about your district. We will map a pilot program with you.
Branded to the program owner · Members join free in their phone browser · Start with a single pilot